What We Do

We don’t just do one-off tactical projects. You get so much more from YMS. We work with you closely to ensure that you make the most of all the time, effort, and money that goes into your marketing. When we work together, we will talk to you regularly to make sure you are part of all the activities and all the decisions. You will be able to see exactly what’s going on, when and why.

We are not a huge agency. When you work with us, you will talk to Sally and Hugo regularly, and we will always be here to discuss your ideas with you. Below are just some of the ways we help our clients. We see an upward trend in income streams and clients report that changes to working practices have helped with powerful business alignment.

01
Strategic Marketing

Planning

Innovative Strategies

YMS will develop an overarching marketing strategy that will be the keystone holding together individual, innovative marketing campaigns that work together and result in a reliable Return On Investment.

  • Audience personas / segmentation
  • Branding
  • Marketing Mix
  • Budgeting
  • Scheduling

Digital Platforms

YMS will ensure that you are using the most appropriate digital resources and platforms for your audiences. If your audience is not present on Instagram it is a waste of valuable marketing budget and time being there. The strategy will reflect  your audience and be able to respond rapidly when they move.

  • Digital Reach
  • Analytics
  • Audience segmentation
  • Platform Building
  • Brand Building

Messaging

Finding your tone of voice and telling your story differentiates you from your competition. Your purpose statement is central to the marketing strategy and YMS will put it centre stage. From your website to your brand design your ‘Why’ will be clear.

  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
02
Working Practice

Our Process

YMS Process diagram
03
Digital Experience

Implementation

Positioning

YMS will identify where you stand with your audiences, your competition and your customers. Analytics, market research and data analysis will advise on a direction of travel to secure growth.

  • Sales Analysis
  • Website and Campaign Analytics
  • Customer Audit
  • Branding

Segmentation

Knowing and understanding your audience is important. YMS will do a deep dive into your potential audience and present customer base. Segmenting the audience and developing the appropriate messaging and tone of voice strengthens your brand  position.

  • Customer Segmentation
  • Lead Scoring
  • Market Research
  • Audience Profiling
  • Branding

Digital Platforms

YMS will ensure that you are using the digital resources and platforms that are best aligned with your audiences. Whether it’s LinkedIn, Facebook, Instagram or other platforms, we’ll make best use of your valuable marketing budget, reflecting your audience, with the agility to respond rapidly when they move.

  • Digital Reach
  • Analytics
  • Audience Segmentation
  • Platform Building
  • Brand Building