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Why Business Processes Are Crucial for Your Marketing Success
If you can’t explain something simply, you don’t understand it well enough. – Attributed to Albert Einstein In the world of marketing, effective business processes
Mastering Budget Management: Unlocking the True Potential of Your Marketing Spend
“A budget is more than just a series of numbers on a page; it is an embodiment of our values” – Barack Obama As experienced
Why Having a Marketing Strategy is Essential for Every Business
Managing marketing plans and budgets can be a challenging task. While having a marketing plan in place is essential, it’s important to acknowledge that a
Building Trust in the Age of AI: Fostering Customer Confidence in Office Systems
“You must trust and believe in people, or life becomes impossible.” Anton Chekhov In today’s digital age, trust goes beyond our customer interactions. It extends
Why AI needs humans
Introduction There’s no question that artificial intelligence (AI) is changing how we do business. In fact, it’s been shown that AI can outperform humans when
Revolutionising Marketing: The Unparalleled Impact of AI
In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has become an essential tool for businesses looking to stay ahead of the curve. Marketing, in
Why you need a CRM
You need a CRM … no listen … you really do! Wherever you and your business are, from just starting to beginning to see serious
Analytics Marketing Meanders
Interested in Analytics and want to hear about it from the horse’s mouth? Then you might want to listen to ‘Marketing Meanders with Sally and
A Professional Website – First Impressions Count
An increasing number of customers will find you first online. 94% of a website user’s first impression is influenced by design and deciding what they
Plan vs Strategy
The two words are used interchangeably but it is important to know the difference. There is no quick-fix marketing strategy. If you spend marketing budget
Do I really need a marketing budget?
You would not buy a car if you did not think you could afford it would you? You should not be embarking on marketing activities
Can You Set an Angel Free?
Michelangelo described sculpting as seeing an angel in rock and setting it free. Storytelling is the same. People are hard-wired into stories. You do not
