Introduction
There’s no question that artificial intelligence (AI) is changing how we do business. In fact, it’s been shown that AI can outperform humans when it comes to tasks like finding relevant content or identifying trends in data. However, as a recent Forrester report shows, there are also many areas where human-generated content is still necessary for effective marketing campaigns—and those humans need to be trained on how AI works!
Human marketing content is faster
AI can filter and organise content but is not yet able to create meaningful content. AI can’t tell you what story is most relevant for your audience or how your product will improve their lives. It can’t write about human emotions like love, joy and sadness, which makes marketing so powerful.
AI is great at automating repetitive tasks like keyword research or creating graphics from existing data sets (like stock photos). But when it comes down to telling stories about your brand and its purpose in the world? Humans still have an edge over machines here because we’re better at understanding people than they are … at the moment!
AI lacks the ability to be authentic and fun
AI is great for crunching numbers and other tasks requiring logical processes to achieve a set goal, but it lacks the ability to be authentic and fun. AI can’t be human because it doesn’t have a human brain. AI needs humans to learn from them. So far, there are no robots with brains as complex as our own!
AI also lacks personality; if you ask Siri or Alexa how they’re feeling today, they won’t tell you anything interesting because they don’t actually have feelings, just algorithms.
Humans are better at creating meaningful content
AI has huge potential in the content creation space, but humans are better at creating meaningful content.
AI is great at finding data and creating visualisations that help people understand what’s happening in the world, but AI still can’t replace humans when it comes to writing stories about what happened or why it matters. We humans have an inherent ability to create new meaning out of information – a skill that computers don’t share with us yet (and probably never will).
AI can’t replace humans in creating content
AI is perfect for automating repetitive tasks, like content creation. However, it’s not so good at creating meaningful and engaging content.
The truth is that humans are better at creating truly authentic marketing messages than machines are–and this will always be the case. When you hire a human writer (like me!), they’ll understand your brand message by getting to know you and your audience through interviews with stakeholders across departments; analysing past campaigns; researching the market; brainstorming ideas with colleagues or friends; testing those ideas out on social media channels…and more! All these things help inform their writing style so that when someone reads what they’ve written, they feel like it was written just for them–not by some robotic algorithm that doesn’t care about whether or not people actually engage with what they’ve created.
Conclusion
AI can’t replace humans. AI is great at creating content but is not as good at making it human and personal. AI needs humans to create meaningful marketing and sales messages that resonate with customers in an authentic way.