February 2024

If you can't explain it simply you don't understand it well enough

Why Business Processes Are Crucial for Your Marketing Success

Marketing Strategy / By

If you can’t explain something simply, you don’t understand it well enough. – Attributed to Albert Einstein In the world of marketing, effective business processes are the backbone of success. In this article, we’ll explore the importance of those business processes and provide practical guidance on how to develop them.  Understanding Business Processes: A process …

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Budget right for your marketing

Mastering Budget Management: Unlocking the True Potential of Your Marketing Spend

Marketing Strategy, Planning / By

“A budget is more than just a series of numbers on a page; it is an embodiment of our values” – Barack Obama As experienced professionals in budget management, we understand that budgeting is more than just creativity in spreadsheet production. In such a competitive landscape, it is crucial for businesses to invest their marketing …

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Marketing Strategy

Why Having a Marketing Strategy is Essential for Every Business

Marketing Strategy / By

Managing marketing plans and budgets can be a challenging task. While having a marketing plan in place is essential, it’s important to acknowledge that a marketing plan is not a strategy. In fact, a strategy is more important, it coordinates all the plans to achieve your business goals. At YMS, we believe that a marketing …

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