Marketing Strategy

If you can’t explain something simply, you don’t understand it well enough. – Attributed to Albert Einstein In the world of marketing, effective business processes are the backbone of success. In this article, we’ll explore the importance of those business processes and provide practical guidance on how to develop them.  Understanding Business Processes: A process …

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Managing marketing plans and budgets can be a challenging task. While having a marketing plan in place is essential, it’s important to acknowledge that a marketing plan is not a strategy. In fact, a strategy is more important, it coordinates all the plans to achieve your business goals. At YMS, we believe that a marketing …

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 “You must trust and believe in people, or life becomes impossible.” Anton Chekhov In today’s digital age, trust goes beyond our customer interactions. It extends to the very systems and tools we use in our office. Artificial Intelligence (AI) has become integral to many businesses, providing efficient and automated solutions. But can we trust AI …

Building Trust in the Age of AI: Fostering Customer Confidence in Office Systems Read More »

Introduction There’s no question that artificial intelligence (AI) is changing how we do business. In fact, it’s been shown that AI can outperform humans when it comes to tasks like finding relevant content or identifying trends in data. However, as a recent Forrester report shows, there are also many areas where human-generated content is still …

Why AI needs humans Read More »

In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has become an essential tool for businesses looking to stay ahead of the curve. Marketing, in particular, has seen a massive shift, with AI transforming how brands engage with their customers and make data-driven decisions. This blog will explore the importance of AI in marketing, highlighting …

Revolutionising Marketing: The Unparalleled Impact of AI Read More »

You need a CRM … no listen … you really do! Wherever you and your business are, from just starting to beginning to see serious growth, you need a CRM. If you are just beginning take a good look at this blog and avoid unhealthy habits. If you are a growing business take a good …

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The two words are used interchangeably but it is important to know the difference. There is no quick-fix marketing strategy. If you spend marketing budget on ad hoc, badly planned advertising and promotions a business will not grow sustainably. Having marketing plans is essential but a marketing strategy should always come first. A strategy is …

Plan vs Strategy Read More »